If you have a long page, anchors enable the visitor to just skip to the part which they want to read without having to scroll for 30 minutes to find it!

<a name="NAME">your text</a>

The above tag should be placed where you want the link to lead. For example, I would place <a name="top"> at the top of the page and <a name="blinkies"> where my blinkies start

The tag below is the actual link. Using the above as an example, if you want it to go to the top, replace NAME with top and if you want to go to the blinkies, replace NAME with blinkies

<a href=#NAME>link</a>